Miley Cyrus May Have Boosted ‘Men’ Ratings

19 10 2012

Two and a Half Men‘s ratings jumped to a season high Thursday night as guest star Miley Cyrus joined the boys’ club.

Men delivered 13.6 million viewers and a 4.0 rating in the adult demo, up 14 percent from last week (and, yes, you’re welcome for that photo). Guest stars normally don’t have much of an impact on a show’s viewership and there’s another factor at play here — or should I say, Factor, since Fox’s 8 p.m. singing competition was replaced by lower-rated baseball last night. Still, Men‘s lead-in Big Bang Theory (15.4 million, 4.7) was only up 4 percent compared to Men rising 14 percent, so Cyrus may very well have added to Men‘s bottom line.

Another article:

Miley Cyrus Drives ‘Two And A Half Men’ To Season High

In the spring of 2008, then-perennial bubble CBS comedy How I Met Your Mother got Britney Spears as a guest star. The episode shot up to series highs and fostered a turnaround for the show, which turned from an underperforming darling to a hit almost overnight. Four and a half years later, CBS this fall made a scheduling move that raised a lot of eyebrows: relocating long-time Monday anchor Two And A Half Men to Thursday. The veteran has struggled in its new environment, even falling below the delivery of utility player Rules Of Engagement in the slot at one point. Until last night, when the show featured another big teen draw: Miley Cyrus. With her, Two And A Half Men jumped 14% from last week to a 4.0/11 among adults 18-49, hitting season highs in adults 18-49, total viewers (13.6 million) and adults 25-54. Two And A Half Men already received a second lease on life with the introduction of new leading man Ashton Kutcher last season. Could Cyrus’ appearance be a “Britney” moment for the veteran comedy that would help it age more gracefully in its new Thursday slot? The good news for Men is that Cyrus has already been booked for another episode, and given the ratings, she may be asked to do more. Unlike Spears, Cyrus is a sitcom pro, having started off on the Disney Channel hit Hannah Montana.

Watch the full episode of Miley on Two And A Half Men HERE.

Source 1 & 2

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