Demi Lovato’s ‘Heart Attack’ Video Will Be ‘Fashion Based’

21 02 2013

Demi Lovato may or may not return to “X Factor,” but she is definitely gearing up for her big return to music. On March 4, new single “Heart Attack” drops, and in the song’s video, the ever-evolving 20-year-old said she won’t look anything like the Demi Lovato fans have seen before.

“I think the image of the video, I’m taking on a different look this time around,” she told MTV News last week. “I feel like I have my own thing going, like rocker-chic sophisticated, just a different kind of fashion style this time around.” Lovato is looking forward to meshing her new look with her new music. “It’s incredible that I get to incorporate that with my music, and it coincides,” she said. “But a lot of the music video, I think, is going to be fashion-based but also performance-based. I really just like to rock out, especially in music videos when I can just have so many times where I can perform.”

On “Heart Attack,” the lead single from Lovato’s yet-untitled new album, she opens up about love. “The title is just about falling in love and taking that risk,” she said. “But she’s terrified, and by ‘she,’ I mean me. But I think everyone comes to a point where they feel very vulnerable in falling in love, and that’s what I’m talking about.” Lovato’s new release will be the follow-up to 2011′s Unbroken, which she released the same year she spent time in treatment for emotional and physical issues.

Watch the video at the source.

ALSO, Demi Lovato Teases ‘Dope’ Unnamed Collaboration On Next Album:

Demi Lovato mentored talent last season on Fox and now she wants to prove she’s got the “X Factor” on her next album. The “Heart Attack” singer is using her 2013 album release to shut up any of the haters who may have wondered if she’s experienced enough to judge talent on the reality singing show.

“Well I definitely want to back up why I was a mentor on ‘X Factor.’ I don’t want to go on my album and kind of make people think ‘Well what does she know about judging?’ And I definitely think I’m going to accomplish hopefully a positive response,” she told MTV News. “I just always thought I need to give it my all ’cause that’s what my contestants were doing.”

Lovato has never shied away from letting fans into her life through her music, and she’s continuing that trend on her new release. The album will include a follow-up to her 2011 breakthrough single “Skyscraper” as well as one awesome collaboration, which Lovatics will have to wait to hear.

“Well not only does the album say a lot about where I am in life right now [but] like there’s follow-up songs,” she teased. “I feel like one is a follow-up song to ‘Skyscraper.’ I feel like other ones talk about some issues I haven’t spoken about. I’m continuing to let out a lot of things therapeutically on my music and I’m very thankful I have the opportunity to do that.

“I’ve been working with incredible producers,” she added. “There’s so many I don’t even know who to name, but I do have a collaboration with somebody. I don’t know if I’m allowed to tell but it’ll be dope.”

Lovato confirmed that no release date or album title has been picked yet. She did reveal that her video for the album’s single “Heart Attack” will be “fashion-based” and “performance-based.” Not only is her album title/release date up in the air, but so is her future with the “X Factor.” No decision has been made about whether or not she will return for the third season of the show.

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