“Made in the U.S.A.” has helped Lovato make it to No. 2 on the latest chart.
Demi Lovato makes a 15-position leap to No. 2 on the Social 50 chart, prompted by the release of the official Vevo video on July 17 for her single “Made in the USA.” The title garnered 8.8 million worldwide views during the charting week, helping to contribute to the over 17 million plays her Vevo channel received (a 92% increase).
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Lovato’s ascension is also aided by the addition of 656,000 fans across Twitter, Facebook and Instagram, a 46% increase over the previous week. She additionally received 241,000 visitors (up 21%) to her Wikipedia page.
“Made in the USA” is the second single from her fourth album, “Demi,” which debuted at No. 3 on the Billboard 200 dated June 1 — the same week she posted her previous best Social 50 peak at No. 4. The first video released from that set, “Heart Attack,” was the catalyst for Demi’s first top 10 residency on the Social 50, when she rose 17-8 on the April 27 chart after receiving 8 million overall plays across Vevo and YouTube.
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